Customer stories are tough, because usually they fall into one of two categories.
Nice looking and engaging but slow and expensive
Crappy looking and/or boring but cheap and easy
But for this customer story with Calm, we didn’t have that luxury. We were on a tight deadline with a bare-minimum film crew. No time for long feedback loops or heavy post-production.
The reason we were able to pull it off so fast and make it good? Descript.
Using Descript for the paper edit, I was able to knock out the story in less than two hours. We had the narrative locked before the editor even touched the footage. All they had to do was layer in the B-roll, add music, and get the timing right.
This approach completely flipped the typical process. Instead of waiting for an editor to make multiple cuts, we walked into post-production with the story ready to go. It cut down on the usual back-and-forth and let us focus on making it visually engaging without sacrificing speed.
And it worked. Everybody loved it.
In the end, it became one of the most-used customer stories Ironclad has ever produced. All because we streamlined the process and let the tools work for us.
So, if you’re working under pressure with limited resources, the right tools and a clear vision can make all the difference.
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